Module 1

TODAY’S ASSIGNMENT

Welcome to Module 1 one of the visual brand challenge. I’m Joey, your instructor.

Today’s assignment is to collect your business collateral.

Collateral includes any printed or digital graphics you’ve used to promote your business. Don’t panic if 
you can’t find everything you’ve ever created. Remember, this challenge is to audit what you do have. 
Collateral can be a business card, a website, or even an invoice.

Use the collateral checklist on page four as a guide. Likely, you won’t have everything on that list, but itI’ll remind you of what you do have and make this activity easier to complete. Once you’ve collected all 
the collateral you can find, put it in a stack. Then clear up some desk space, floor space or bulletin board 
space that can be left untouched for the next three days or so.

You’ll need it for day two of the challenge. I’ll see you tomorrow.

KEY TIPS

  • Watch today’s video (above).
  • Read and complete page 4 of the Visual Brand Challenge Workbook.
  • Collect one of each of your marketing materials.
  • Avoid spending too much time handling large exhibits, banners, and other signage. Instead, take a smartphone picture and print it out to create smaller, more manageable versions for display.
  • Prepare for Module 2 by clearing a space on a floor, bulletin board, or desk large enough to accommodate your spread-out materials.

SHARE YOUR FINDINGS

How did it go? Have any questions? You can chat with Joey directly using the blue chat box in the bottom right corner of this page. Feel free to share your progress in the Visual Brand Challenge Facebook Group and get feedback from other Challengers!

About this Course

The Visual Brand Challenge helps you enhance your business’s visual brand by thoroughly yet concisely reviewing your current marketing materials. It’s perfect for entrepreneurs with a clear mission and vision who are actively promoting their products or services. Through brief videos and simple activities, this mini-course will guide you in streamlining your visual brand to make it more recognizable and memorable for your target customers.

About In the Craft Room

In the Craft Room is a Georgia-based nonprofit dedicated to celebrating art, sustainability, and well-being through diverse creative programs. We offer mini visual branding courses for small businesses, art classes for all ages, and produce family-friendly, independent film and video projects. The organization is currently in the process of obtaining 501(c)(3) status.

About Your Instructor

Joey owns Bulb Graphics, LLC, a graphic design agency with 25 years of experience helping businesses of all sizes develop strong visual brands. As an artist, she paints on canvas and wood, creates small furniture, and transforms used and discarded objects into new, functional pieces. She is also the founder of In the Craft Room, a nonprofit dedicated to fostering creativity and sustainability.